Privacy Policy
Last updated: 27-05-2025
LuaLeads is a service operated by Leval AS, a company registered in Norway (Org. no: 45677554), committed to protecting your privacy and processing your data transparently, securely, and in compliance with the General Data Protection Regulation (GDPR) and applicable Norwegian and EEA data protection laws.
This privacy policy explains how we collect, use, store, and protect your personal data when you visit our website or use our services.
1. Who we are
Leval AS
Asperholen 58a
4329 Sandnes, Norway
Org. number: 45677554
hello@lualeads.com
2. What information we collect
We collect and process the following types of personal data:
a) Information you provide:
Name, email address, and other contact details when signing up or contacting us
Billing and invoicing information for services rendered
Information about your target market and preferences when onboarding for LuaLeads
b) Information we collect automatically:
Website usage data (e.g. page views, time on page) via analytics tools (e.g. Plausible)
IP address, browser type, and device information
We do not collect sensitive personal data or use your data for profiling beyond what is required to deliver our service.
3. Why we collect your data
We process your personal data for the following purposes:
To deliver and manage our services
To process invoices and payments
To provide customer support and respond to inquiries
To improve our website and service experience
To comply with legal obligations
4. Legal basis for processing
We process your data based on one or more of the following legal grounds:
Contractual necessity – to fulfill our agreement with you (e.g. delivering the LuaLeads service)
Legitimate interest – to operate, improve, and secure our services
Legal obligation – to comply with Norwegian and EEA legal requirements
Consent – where applicable (e.g. newsletter signup)
5. How we store and secure your data
All personal data is stored securely on GDPR-compliant cloud services (e.g. Google Workspace, Notion, or Airtable, depending on the use case). We apply appropriate technical and organizational measures to protect your data against loss, unauthorized access, or misuse.
We retain data only for as long as necessary to fulfill the purpose it was collected for, or as required by law (e.g. accounting records).
6. Third-party tools and processors
We may share limited data with trusted third-party processors to help deliver our services. These may include:
Email and CRM tools (e.g. Google Workspace, MailerLite)
Analytics tools (e.g. Plausible)
Invoicing and bookkeeping platforms (e.g. Fiken, Stripe)
Outreach platforms (e.g. Smartlead, Instantly – for campaign execution only)
All third parties are subject to data processing agreements and comply with GDPR requirements.
7. Your rights under GDPR
As a data subject in the EEA, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data (“right to be forgotten”)
Object to or restrict certain processing activities
Withdraw consent (where applicable)
Lodge a complaint with your local data protection authority (Datatilsynet in Norway)
To exercise your rights, contact us at privacy@lualeads.com.
8. Cookies
We use cookies to improve site functionality and understand how visitors interact with our site. You can control or delete cookies via your browser settings at any time.
9. Data transfers outside the EEA
If we transfer data outside the EEA, we ensure it is protected by adequate safeguards, such as Standard Contractual Clauses or that the processor is located in a country with an adequacy decision by the EU Commission.
10. Changes to this policy
We may update this privacy policy from time to time. The latest version will always be available on our website. Significant changes will be communicated directly where applicable.